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Working With Always Planned


Working With Always Planned


Always Planned crafts elegant, refined and truly memorable life celebrations.


Our events are timeless, sophisticated & welcoming. 


Always Planned launched in 2007, and we've been dedicated to the wedding industry–and engaged couples–ever since.  In 2009, Rayna won the Young Entrepreneur of the Year, a prestigious title awarded annually by the Small Business Association.  In 2010 she opened Simply Love Studio, Kentucky's first–and only–wedding resource studio, with it she created the Bridal Benchmark and The Venue Hop.  Her creative energy is definitely contagious, and has been instrumental in Always Planned's success. 

Now in our 10th year of business, Always Planned focuses on our full service planning and design clients by providing a personal concierge level of service.  We also recently launched Wed Jamaica, a small group of dedicated planners and travel agents catering to all things destination weddings in Jamaica, Mexico and the Caribbean.

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Full Service Planning + Design

Full Service Planning + Design


Meet Your Wedding Team

It takes an entire team to create the elements that go into your wedding day.  Our team has handled elaborate multi-day weddings and celebrations throughout Kentucky and Ohio, as well as Mexico, Europe and the Caribbean.  Our team is filled with creative, and strong, women who support each other fully, and are always up for a new adventure.  We can't wait to meet you!



Rayna wallen
Founder + Lead designer




Beth Sharp


Follow us on Instagram @AlwaysPlanned

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How We Work

How We Work



The Always Planned Way

We believe in getting to know our clients.  We take a small number of weddings each year, so, to us, you're not just another date on the calendar, but instead an opportunity to exceed expectations–to test our ability to bring the nuances of your relationship to life, and to create the wedding and celebration you never knew you could dream of.  That's what we do.  Here's how we do it.



Client On-Boarding

Once you've decided to work with our team, we take a moment to get you familiar with our online planning system.  This unique program contains all of the pertinent information necessary to successfully plan your celebration.  Here you can find details such as: our to-do list, a working budget, where we keep track of your payment schedule, RSVP & guest list management, vendor contracts and budget information, along with an overview of your event design.



The Design

We love to have in-depth conversations about the overall look and feel of your day.  While this starts during the initial consultation, we continue to get to know you and there have a better understanding of your expectations. Afterward, we create a custom detailed design proposal of what it will take to bring your vision to life.  Our team is able to handle all of the design logistics in-house and therefore maintain complete control of your design.  This is an huge advantage to you, and allows your designer to accurately reflect the ambiance and experience you and your guests will receive.


The Planning Phase

It's during the planning phase where you see all of the logistics and details coming together.  We work for you to suggest the best suited vendor for the many different areas of expertise your event will require.  Everything from catering and photography, to valet service, tent rentals and restroom trailers–our experienced team pulls all of the aspects of your event together during this time.  We serve as the liaison between you and your vendor team, insuring the smallest of detail is not overlooked, and your planning process is smooth, relaxing and enjoyable. 


Final Prep

We've almost made it to the big day!  Approximately five to six weeks before your celebration, we start the final planning stage.  It's at this point that we finely craft your event timeline, follow up with your entire team of wedding vendors, and wrap up any last minute plans that need attention. 


It's Party Time

Today is the day, and we're ready to celebrate!  Our team has worked hard putting the finishing touches on the elements we've carefully planned.  When your day finally arrives, we've spent well over 300 hours preparing for everything to run smoothly.  Our team is the first to arrive–while our design team is setting up–your event manager greets each vendor and once more goes over the details of your day.  The list of things we handle on you wedding day is vast, and far too long to line out.  When your day is over, we break it all down, and hours after you've had your last dance, our team finally is done for the day.  Mission accomplished!


Your wedding day is a whirlwind, and goes by too quickly–thankfully you've hired an experienced, professional and stylish team, so you're relaxed as you marry the love of your life and dance the night away.






Featured on:


PAULINE + JOE   |   Richmond

AMIT + CANDACE   |   Louisville

ROBERT + NATE   |   Lexington

ELIZABETH + STEVE   |   Paris, Kentucky

ELIZABETH + BRAD   |   Danville, Kentucky

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CASTLE + KEY   |   Frankfort, Kentucky

KRISTINE + JON   |   Louisville, Kentucky

CALA + MARTIN   |   Versailles, Kentucky

MICHELLE + IAN   |   Lexington, Kentucky

AMY + BRIAN   |    Lexington, Kentucky

JULIA + CHARL   |   Lexington, Kentucky

Choosing the right
wedding planner


What we do

Wedding day setup

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We believe every couple deserves to have the beautiful wedding day they dream of–and that's exactly what we do.  Our team is just as excited about your big day as you are, and we love to create an event that is a true reflection of your relationship, and something entirely unique to you. 

We offer two services.  Full Service Wedding Planning and Event Design.  We love to pair the two together, but are totally comfortable working with you for planning or design–if that better fits your needs.  Rayna has over 10 years of experience in the wedding industry, and quickly becomes your closest planning ally.  Our clients appreciate our dedicated attention to their event, and know that we always have their back!

Event Design

We take all of the photographs, pins, and snapshots you've gathered and create a cohesive, beautiful and unique wedding day that is inviting, relaxing and a true reflection of your relationship.  At Always Planned we provide in-house florals, graphic design including invitations and stationary, linens, specialty decor and customized elements. 

The investment for event design with mock-up is $3,000, plus a minimum of $5,000 in decor, florals, etc.  Clients looking for flowers only, our minimum investment is $3,000. 


Full Service Wedding Planning


With you every step along the way, our Full Service Wedding Planning Collection offers no restrictions on meetings, hours or questions.  We're here to make sure you feel 100% comfortable with every detail of your wedding, and then some.

On your wedding day, we host every aspect of your event, as if it were our very own.  Our team is the first to arrive and the last to depart, ensuring each element of your day is fully executed as we've planned.

Investment for this service begin at $5,000+.  Our planning clients typically have an overall wedding budget of $35,000-$250,000+. 


Full Service Wedding Planning, Direction & Design


Always Planned provides an exclusive suite of full service planning, direction & design services for the discerning couple.  Our years of experience in the luxury wedding and event industry, paired with our team's culinary and design background allow us to cater to all aspects of your wedding–providing the ultimate experience, not only for you, but for your guests as well. 

Learn about our planning process here.

On your wedding day, we host every aspect of your event, as if it were our very own.  Our team is the first to arrive and the last to depart, ensuring each element of your day is fully executed as we've planned.

Investment for this service begin at $8,000+.  Our full service planning and design clients typically have an overall wedding budget of $50,000-$250,000+. 


Destination Events

Our experienced team has planned weddings in Mexico, the Caribbean and even Ireland–there's just something about being on a tropical island, or in some small European town, that makes our heart skip a beat.  To fully execute your destination wedding our multi-lingual team is available to make sure each element exceeds your expectations.






LEXINGTON,  KY     |     (859) 619-1841     |


We can't wait to learn more about you and your event.  If you're interested in learning more about the services we offer and how we work, simply fill out our contact form to get started.  We look forward to meeting you soon!

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Type of Event *
Event Date
Event Date
Please note that our services begin at $8,000, and our clients typically have a budget of at least $50,000.
Don't have a venue, no worries! Tell us what city/state/country/island you're considering.
We'd love to learn more about you and your event plans, this is a great place to share!